I received a postcard in the mail today. It’s a promotional card from the state of Pennsylvania, trying to drum up tourism. It’s clearly geared toward New Yorky types, because on the front, superimposed over a picture of an Amish man driving a buggy, it says:

“Like you, the locals won’t be seen wearing anything but black.”

Hahaha. I get it. See, it’s funny because, like, we New Yorkers always wear black, right?

I wonder how much idiocy it takes to try to appeal to a certain group of people by invoking that group’s stereotypes.

How about, “Hey, Jews! Come get away to Hawaii! Becase we know your mom is driving you crazy.”

“Hey there, WASPs! Try our delicious milk! It’s 100 percent pure and white, just like your country club.”

And then there’s the Olive Garden commercials, of course.