A&F Revisited

Thinking again about the Obamacrombie boys, I dug up this Salon.com profile of Abercrombie & Fitch’s CEO from two years ago. It’s worth reading because of how creepy and obnoxious the guy comes across. (I linked it here when it originally ran.)

He wants desperately to look like his target customer (the casually flawless college kid), and in that pursuit he has aggressively transformed himself from a classically handsome man into a cartoonish physical specimen: dyed hair, perfectly white teeth, golden tan, bulging biceps, wrinkle-free face, and big, Angelina Jolie lips…

As far as Jeffries is concerned, America’s unattractive, overweight or otherwise undesirable teens can shop elsewhere. “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.

Two years later it still makes me want to vomit.

2 thoughts on “A&F Revisited

  1. That is totally why I buyz all my clothes ther! lol

    I did wander in one day and wondered why people buy clothes with the maker’s name covering most of the fabric.

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